How to Tell if Your Direct Response Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in funds, it needs to be extremely well written. Unless you're good at direct response copywriting already it's smart to hire someone qualified to create the text on your website. An expert Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are born equal. Some copywriters are very gifted. Some dream of having talent but are just trying to make some money because they've heard that online direct response copywriting is simple. Here is how you will be able to know the difference.
Does the writer have his or her own site? Any Direct Response Copywriter worth his or her salt is going to have his or her own web site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they claim to be able to help you with the one you are wanting to put up? Pay close attention to the copy on this site. If there are a number of errors, this is not a good sign.
How favorably do I loved this you respond as you are going over the Direct Response Copywriter's own copy? This goes beyond the simple finding of grammatical and syntax mistakes. Do you have any sort of emotional reaction to the copy on the site? Does it make you like the the Direct Response Copywriter? Does the copy make you want to continue reading and find out more about the person? Does the website copy make you feel like you want to employ that person immediately? Does the copy make you want to run the other way? Does the copy cause you to be angry? All of these are crucial reactions and you must heed them.
Research the Direct Response Copywriter's background a bit. Search for reviews for the writer on unbiased websites and forums. It is probable that the only reviews on the Direct Response Copywriter's site are going to be positive ones. Do a search for the Direct Response Copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve special attention. You need to also request the Direct Response Copywriter to provide you a few references. See to it that you follow up and actually contact those references and obtain an honest opinion from them.
It is vital to actually browse through any samples provided to you by the writer. Ask for more samples than are available on the writer's web site. This is especially important if the Direct Response Copywriter claims he or she is an expert in an area. When the writing looks like it was sourced from Wikipedia or is especially vague, you need to find a different writer.
There are a number of different ways to discover if a Direct Response Copywriter is worth spending your money. It's essential to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.